At the Ararat BullRing, we bring the thrill of dirt track racing to life in Ararat, VA, creating an electrifying experience for drivers, fans, and the local community. As a hub for grassroots motorsports, we provide a family-friendly atmosphere where racing enthusiasts of all ages come together to enjoy high-adrenaline competition.
We invite you to become a valued sponsor and partner with us in supporting local racing talent while gaining impactful exposure for your brand. Our sponsorship opportunities offer prime visibility, both at the track and through our extensive marketing channels, including social media, event promotions, and on-site branding. With a passionate and engaged audience, Ararat BullRing is the perfect platform to showcase your business to a loyal and growing fan base.
We would love to discuss how we can tailor a sponsorship package that aligns with your business goals while fueling the excitement of dirt track racing in our region. Thank you for considering this partnership—we look forward to building something great together!
Sponsorships Available:
Primary Sponsorship Opportunities
• Track Title Sponsorship – Naming rights to the track (e.g., “Your Company BullRing/Speedway”).
• Race Night Title Sponsorship – Your business name attached to a specific race night (e.g., “XYZ Auto Parts Night”).
• Division Sponsorship – Branding on a racing division (e.g., “ABC Company Late Models”).
On-Track & Facility Branding
• Billboard/Signage Advertising – Large banners on walls, fences, grandstands, or infield.
• Victory Lane Sponsorship – Branding on the backdrop for post-race celebrations and winner photos.
• Flag Stand Sponsorship – Branding on the official flag stand where races begin and end.
On-Track & Facility Branding
• Billboard/Signage Advertising – Large banners on walls, fences, grandstands, or infield.
• Victory Lane Sponsorship – Branding on the backdrop for post-race celebrations and winner photos.
• Flag Stand Sponsorship – Branding on the official flag stand where races begin and end.
• Pit Area Sponsorship – Signage and naming rights for pit entrance or staging lanes.
Race Team & Driver Sponsorships
• Car & Driver Sponsorship – Logo placement on race cars, driver suits, and trailers.
• Contingency Sponsorship – Offering cash, discounts, or products for race winners or top finishers.
• Hard Charger/Performance Awards – Sponsoring special awards like “Hard Charger” (most positions gained).
Fan Engagement & Promotional Marketing
• Ticket Sponsorship – Your brand on printed or digital race tickets.
• Concession Stand Sponsorship – Branding on menus, napkins, or food items.
• Merchandise Sponsorship – Co-branded t-shirts, hats, or other apparel sold at the track.
• Interactive Fan Contests – Naming rights for giveaways or fan competitions (e.g., “XYZ Fan Challenge”).
• Social Media & Website Sponsorship – Logos, shoutouts, and ads on the track’s social platforms and website.
• Live Streaming/Video Sponsorship – Branding on race replays, highlight videos, or live-streamed events.
Special Event Sponsorships
• Season Championship Sponsorship – Title sponsorship of the biggest event of the year.
• Holiday or Themed Event Sponsorship – Sponsor a special event like a July 4th Fireworks Show or Fan Appreciation Night.
Value: Ararat BullRing has various partnership opportunities that accommodate various budgets and needs.
Effectiveness: We reach thousands of your potential customers with every event for several hours allowing our partners ample time to reach their audience.
Track Record: The Speedway has an 18-year history of successful event experience ranging from corporate events to community-based events.
Community: A family-owned and operated business with deep roots in the community for almost 20 years.
Service: Our partners are very important to us. We work very hard to ensure they are satisfied with their service, a trait that will bring sponsors back year after year.
Individual Sponsorship Opportunities:
Track Signage & Naming Rights
- Backstretch Banner
- Entrance Fence Banner
- Flagstand Sponsor
- Victory Lane Sponsor
Race Elements Sponsorships
- Yellow Flag Sponsor
- White Flag Sponsor
- Checkered Flag Sponsor
Race Night & Special Event Sponsorships
- Race Night Title Sponsor
- Race Night Presenting Sponsor
- Late Model Heat Race Sponsor
- Modified Heat Race Sponsor
- Fireworks Sponsor (July 4th)
- Theme Night Sponsor (Kids’ Night, Gold Rush, Super Hero Night, etc.)
Souvenir Program Advertising (Full Season)
- Full Page Ad
- 1/2 Page Ad
- 1/4 Page Ad
- Business Card Ad
- Logo Only
Fastest Qualifier Sponsorships
- Late Models
- Modifieds
- Renegade Sportsman
- Pro4
- Stock4
- Crown Vics
Race Division Sponsorships
- Late Models
- Modifieds
- Renegade Sportsman
- Pro4
- Stock4
- Crown Vics
- Enduro
- Juicebox Racers
If you can dream it up, we can likely make it happen at Ararat BullRing. Email us today to get involved in what’s sure to be a record-breaking 2025 season for the Ararat BullRing! Call Promoter Langley Austin at 276.613.4208 or email [email protected] to inquire.